- Promotes the City as a great place to live, work, study, visit and invest; locally, nationally and internationally.
- Organises award-winning events and festivals, delivering to the city and region hundreds of thousands of visitors and millions of pounds of GVA*.
- Engages with businesses and investors.
- Implements programmes to develop pride of place amongst residents.
- Partners with Gloucester City Council, gFirst LEP, Cotswolds Tourism and Gloucestershire County Council.
Marketing Gloucester is a public private partnership.
*Gross Value Added